IMAGE

NAME

SUPERMAN: Leo

FIREFLY: Jo

LEO Derived from Latin "lion", Leo, its leonine associations suggest strength of character and physique. Jo is a lovely and friendly firefly, who is the best friend of LEO.

COLOR

Blue and white are the two main colors.

Blue stands for hi-tech, eco-friendly and energy saving.

White symbolizes purity, sincerity and honesty. 

ELEMENTS

Antenna:

Absorbing solar energy and emitting light beam, evolved by the brand logo and

Eye of Light:

Views and records every moment of life and represents accurate enterprise orientation.

Power Indicator:

Flickering while power shortage.

Lightning:

Stands for durable and powerful performance of LONEN products.

Firefly Twinkler:

Blue twinkling light symbolizes energy saving and eco-friendly.

ABOUT

LONEN MASCOT

After 3 year’s development, LONEN has been enjoying popularity in African, Southeast and South Asia countries.

Since year of 2014, we have been coming up with an idea of creating a mascot that can represent LONEN’s feature, concept and vision. It cost the designer about 1 year to accomplish and maturate the two characters Leo and Jo.

At the beginning of 2015, the mascots made their debut on various media, ranging from product package, catalogue, propaganda materials, out-door advertisement, website and other social media. LONEN mascot become well-known and popular among the consumers.

The mascot features a superman Leo running to chase firefly Jo, which represents our mission to deliver joy, light and future throughout the world, hoping to eliminate darkness in every corner and bring happiness to everyone.

They absorb and conserve natural solar energy and provide sustainable power for daily life, which embodies the important character and spirit of LONEN products---lighting anytime anyplace whenever you need and wherever is off-grid lighting.   

CREATOR

GENESIS Brand Ltd & ZIC International Co.,Ltd